PROJECT: Following on from the re-design of the bedlinen and pillow packaging, Paul Cartwright Branding was appointed to re-design the duvet box packaging for Harrods. Disgarding the previous green and gold Harrods’ corporate colours, the duvet boxes are now black and white, with sophisticated duotoned imagery of feathers and down, to reflect the varying qualities of the duvet offer.

The Harrods ‘badge’ placed centrally on each face, maintains continuity with the bedlinen and pillow packaging.

Harrods luxury goose down duvet box graphics designed and artworked by Paul Cartwright Branding.
Harrods luxury duvet box graphics line up - designed and artworked by Paul Cartwright Branding.

Luxury goose down duvet box graphics for Harrods - designed by Paul Cartwright Branding.

In-store image of Harrods duvet boxes - designed by Paul Cartwright Branding.

 

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