PROJECT: Paul Cartwright Branding were appointed by Harrods, Knightsbridge to completely update the packaging for the store’s entire bedlinen department. The existing range had become tired and disjointed, with a variety of design styles and packaging solutions.
Paul Cartwright Branding completely standardised the range in terms of packaging and graphic information. The range now comprises of two sizes of pre-printed, bags with the Harrods logo situated discretely to the centre of each bag.

The usual cardboard folded ‘c’ and ‘u’ inserts associated with bedlinen have been discarded and replaced with a simple one piece ticket that sits inside a welded pocket. The tickets have a pre-printed 3 tier metallic colour code to illustrate the good, better and best product offer. Sizing is featured on a separate oversticker.