PROJECT: Paul Cartwright Branding was approached by Penny Calvert, the owner of a startup clothing company looking to create an identity for a new fashion brand called Flaiver, initially available online.

The logo features a kaleidoscope of ‘flavours’ tieing in with the description of the clothing – colours referred to as ‘dark blackcurrant, lemonade ice or bubblegum pink’.

Stationery, swing tickets, woven labels and cuff riders were developed along with tissue paper and a mailing envelope.


Flaiver | Women's fashion brand retail product branding designed by Paul Cartwright Branding

Flaiver women's fashion logo identity design by Paul Cartwright Branding.

Woven label design for Flaiver fashions - designed by Paul Cartwright Branding.

Flaiver Women's fashion brand logo and stationery designed by Paul Cartwright Branding.

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