PROJECT: Paul Cartwright Branding was approached by Penny Calvert, the owner of a startup women’s clothing company looking to create an identity for a new fashion brand called Flaiver.com, initially available online. The logo needed to convey the concept of a ‘world of colour’ with the clothing ranges being referred to as ‘dark blackcurrant, lemonade ice or bubblegum pink’.

The finished logo features a flower icon, showing a kaleidoscope of colour or ‘flavours’ which works across swing tickets, woven labels and size pips which are shown here and images of the logo as part of the shop fascia and interiors of the shop itself are here.

From Penny Calvert | Managing Director: “Having a background in marketing and promotions, I was aware of the importance of creating a strong brand and identity. I selected Paul Cartwright Branding to create a logo for me, and I made a fabulous choice! The logo, is clean, sharp, bright, punchy and dynamic.

Paul Cartwright was amazingly patient with my pedantic requests and was very intuitive with my explanations. I ought not to recommend him, as I would rather keep him all to myself. We’ve just begun our journey and I can guarantee, Paul Cartwright will be with us every step of the way!”