PROJECT: Paul Cartwright Branding was appointed by Topform Visual Communication to create an umbrella corporate identity plus two sub-identities for this respected water, gas and electricity installation group of companies. Although trading independently, it was important that each company retained a strong graphical link to the overall group.

The use of primary colours, an established colour code within this field, and the use of coloured dots reflects the concept of pipelines, cables and supply systems. The company’s website is > www.gtc-uk.co.uk