PROJECT: An identity designed by Paul Cartwright to work across a complete range of confectionery, underwear, novelty gifts and accessories for Dorothy Perkins, introducing new formats of soft, bagged packaging with ribbon and swing tickets.

The project was initially a graphic identity project, which was then extended to include the creation of a variety of new gift packaging formats. Examples of sketch development are here.

Dorothy Perkins seasonal gift packaging graphics by Paul Cartwright Branding.

 

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