New hair extensions packaging and elegant logo design for UK beauty product wholesaler’s own-brand ranges of human hair called Dignity and Dignity Deluxe.
On-display stand out is critical in this highly competitive market of weave-in/clip-in hair extension products and these new ranges feature silver foil detailing, metallic board and a luxurious purple colouration to reflect the product’s quality and to catch the customer’s eye.
The hair extensions packaging graphics are applied to a folded insert card, which features a die-cut curve to focus the eye to the hair itself.
A similarly shaped swing ticket features just the Dignity brand logo and a header insert card appears at the top of the PVC outer hanging bag.
The deluxe version of the brand has a reversed colour-way, with a predominantly silver background and purple detailing. This ‘reversing’ allows the products to remain part of the same brand, but maintain obvious differences to avoid confusion.
The Dignity logo appears underlined with ‘DELUXE’ and a photographic image of a model appears on the swing ticket as a point of difference.
The products are available throughout the UK at independent beauty stores.
