PROJECT: Bold packaging graphics and an elegant logo design were required for a UK-based beauty product wholesaler’s own brand range of quality human hair extensions called Dignity and Dignity Deluxe. On-display stand out was critical in this highly competitive market of weave-in/clip-in hair extension products, the ranges featuring silver foil detailing, metallic board and a luxurious colouration to reflect the product’s quality and to catch the consumer’s eye.

The products are available throughout the UK at independent beauty stores.