PROJECT: Bold packaging graphics and an elegant logo design were required for a UK-based beauty product wholesaler’s own brand ranges of quality human hair extensions called Dignity and Dignity Deluxe. On-display stand out was critical in this highly competitive market of weave-in/clip-in hair extension products, the ranges feature silver foil detailing, metallic board and a luxurious colouration to reflect the product’s quality and to catch the consumer’s eye.

The packaging graphics were applied to a folded insert card, swing ticket and header insert card to the top of the PVC outer hanging bag.
The products are available throughout the UK at independent beauty stores.

Dignity hair extensions packaging graphics and logo design by Paul Cartwright Branding.

Luxury hair extensions swing ticket graphics and artwork by Paul Cartwright Branding.

Dignity Deluxe hair extensions brand logo design and packaging identity design by Paul Cartwright Branding.

Clip-in hair extensions packaging graphics, insert and swing ticket design by Paul Cartwright Branding.

Hair extensions brand identity design by Paul Cartwright Branding.Metallic board, silver foil and full colour graphic inserts for hair extensions packaging designed by Paul Cartwright Branding.

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