Debenhams 'R&R' own-brand toiletries range. Design by Paul Cartwright @ Debenhams Retail plc.

PROJECT: Whilst working as a designer for Debenhams Retail plc, Paul Cartwright designed the identity of a new range called R&R – a take on ‘rest and recuperation ‘ – an identity to cover a range of pampering soaps, bath and loungewear products.

The brand was divided into 3 areas: Relax, Revive and Renew, covering the most important moods and lifestyle. Glass bottles had a matt, etched finish with individual soaps being wrapped in an uncoated waxed paper with applied labels.

Debenhams 'R&R' soaps. Packaging and identity design by Paul Cartwright @ Debenhams Retail plc.
Debenhams 'R&R' toiletries range bath fizzers. Design by Paul Cartwright @ Debenhams Retail plc.

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