Kevin McCloud Designers at Debenhams homewares packaging and brand development by Paul Cartwright

PROJECT: Whilst working as Design Manager for Debenhams Retail, Paul Cartwright created the packaging direction for Kevin McCloud’s new range of homewares. Aware of Kevin’s design sensitivity and environmental concerns, the packaging was developed to be as basic as possible and use materials that were recyclable and fit for purpose in protecting the breakable products.

Raw corrugated cardboard constructions were simple to construct and were honest in their purpose and reflected a unique edge to this range of designer products.
Elastic ‘bands’ with silicon rubber badges and one piece silicon ‘flags’ were used to introduce the brand colouration.

 

Kevin McCloud at Debenhams homewares packaging and brand development by Paul Cartwright.

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