PROJECT: Chawtons Aromatherapy approached us to overhaul the packaging graphic identity of their existing product range with a brief to bring the identity up to date and make it more appealing to a broader/younger market.

The previous identity consisted of a more traditional brown and orange colour scheme with a seed head icon. These, used on brown glass medicine-style jars, gave the product a much older and narrower appeal.

Chawtons Aromatherapy Therapeutic range product graphics designed and artworked by Paul Cartwright Branding.

The original seed head icon was removed and the Chawtons lettering positioned front and centre, to form a colour-coded tab. All other product details appear below it on a modern grey background common to all labels. Product information is large and clear and uses the full space available on the die-cut full-wrap labels.

The range, divided into three sections: Therapeutics, Soaks and Rollerballs, features the new identity applied to stylish blue glass/clear components with aluminium lids, completely changing the focus of the offer. The strong colour coding/titling enables the products to be easily identified by all ages.

Chawtons Aromatherapy Mustard Bath range product graphics designed and artworked Paul Cartwright Branding.

The new range is available online initially at

Chawtons Aromatherapy Therapeutic Rollerballs - packaging and label graphics by Paul Cartwright Branding.

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