Bhs | Holiday shop in-store signage

PROJECT: Paul Cartwright Branding was appointed by Beverley Churchill to create the graphic identity for Bhs’ Summer shop. In-store backwall, column and free-standing graphic treatments were developed for the 2006 holiday season product offer using an existing brand colourway¬†to offer the perfect backdrop to a range of highly coloured bikinis, swimming costumes and related accessories.

Bhs Holiday Shop in-store signage and seasonal graphics by Paul Cartwright Branding

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