Bhs | Coffee shop in-store identity

PROJECT: Paul Cartwright Branding was appointed to create the in-store graphic treatment for Bhs’ new Italian coffee house-inspired coffee lounges. Images shown are of opening day of the pilot store in Oxford Street, London. Featuring new wall colouration, full height wall graphics, timber wall panelling, picture frame styling and complete new range of point-of-sale, the lounge has a more intimate and friendly atmosphere and a wealth of character.

A link to an article about the coffee shop design/refurbishment by British Baker Magazine.