PROJECT: Paul Cartwright Branding has designed the marketing materials to support the launch of Ark Skincare’s new Ark At Home venture. A 20pp A5 magazine-style brochure was designed to convey how the Ark At Home scheme works in an informal, approachable and yet aspirational way. Featuring ‘articles’ covering the background to the project, ‘word bites’ from the founder, skincare hints and tips and details of the product range, the brochure has been a huge success according to the trials carried out by director, Peter Clarke earlier this year.
Other design items include support materials such as order forms for use by ‘Ark Angels’ and the hosts of the home-based ‘parties’ plus desktop posters, postcard invitations, editable PDF invitations and graphics for the website. Details of AAH are here.