PROJECT: Paul Cartwright Branding were approached by Network Health & Beauty to re-design the brand logo for 80’s health and beauty brand, Amplex.

Based on the success of this project, we were then asked to work on the re-design of the packaging graphics and product labelling of a range of low-priced, unisex roll-on deodorants. The existing range had poor shelf appeal and was looking tired and lacked standout.

The outcome of the project is a set of 4 visually striking labels and matching caps which have true, on-shelf ‘shout’.
The new products are initially available at Wilkinsons and Savers stores and independent pharmacies.

Amplex roll-on deodorant group shot. Packaging graphics and labelling designed by Paul Cartwright Branding.

Amplex logo re-designed by Paul Cartwright Branding.

Amplex 'Caring' roll-on deodorant variety with logo and label design by Paul Cartwright Branding.

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