Allders | Christmas decorations packaging
PROJECT: Paul Cartwright Branding was asked to design a modern, Christmas graphic identity for use in-store (as display cubes, free-standing fixtures and backwall projection) and on Christmas decoration, card and gift wrap packaging.
The finished identity used a refreshing silver, white and red colourway with a modern snowflake icon to create a strong visual difference from the traditional red, green and gold colourways often used for Christmas packaging.
Tagged: Allders Department Stores | hanging card | high street retail | metallic ink
