PROJECT: Based on the packaging identity of two product ranges - Endymion for men and Ellenisia for women, Paul Cartwright Branding was asked to create promotional cards for Valentine’s Day. Each card was reproduced in a range of sizes from A5 to 1.5 metres tall.
A very formal and masculine frame was created for the men’s card with an overall die-cut profile - a more gentle, Victorian-style lace pattern, die-cut at larger scales, created for the women’s version. The cards were distributed to all retail outlets nationwide and appeared on the company website.
