Phytomone – Menopause-targeted skincare packaging
28th February, 2014
#NEWS: Phytomone founder, Jane Atherton contacted us to design the packaging graphics for her new range of skincare products specially formulated for women in the stages of the menopause. A logo consisting of text and an ornate fleuron already existed, but the graphics for the primary and secondary packaging required development.
A range of six products was considered together with their outer cartons, which featured a striking blank and gold foil colouration with red highlighted ‘ends’ together with a photographic image of a woman. This image of a woman with a red fan is symbolic of the red flush that menopausal women experience.
As well as the product graphics, various marketing tools were created; brochure, postcards, information leaflets and a promotional fan.