Phytomone – Menopause-targeted skincare packaging graphics

28th February, 2014

#NEWS: Phytomone founder, Jane Atherton contacted us to design the packaging graphics for her new range of skincare products specially formulated for women in the stages of the menopause. A logo consisting of text and an ornate fleuron already existed, but the graphics for the primary and secondary packaging required development.

A range of six products was considered together with their outer cartons, which featured a striking blank and gold foil colouration with red highlighted ‘ends’ together with a photographic image of a woman. This image of a woman with a red fan is symbolic of the red flush that menopausal women experience.
As well as the product graphics, various marketing tools were created; brochure, postcards, information leaflets and a promotional fan.


Phytomone skincare range graphics designed by Paul Cartwright Branding.
Phytomone menopause-specific skincare packaging graphics designed by Paul Cartwright Branding.

Phytomone skincare brochure design by Paul Cartwright Branding.
Phytomone menopause-targeted skincare brochure design by Paul Cartwright Branding.
Phytomone The Menopause Secret e-book cover designs by Paul Cartwright Branding.

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