PROJECT: The concept of Molton Brown being 'skin deep' was the initial inspiration for some early concept work, created last year, for this premium toiletries retailer.
Paul Cartwright Branding was then asked to extend this concept for a new range of mens' products for launch in late July 2006.
Paul Cartwright Branding was then asked to extend this concept for a new range of mens' products for launch in late July 2006.
The imagery uses the lotus flower icon and reinforces the concept of Molton Brown being an integral part of a man's everyday routine. The final in-store collateral was developed and completed by Molton Brown's in-house team.
