PROJECT: Kirsty McLeod, former beauty expert at The Times and celebrated facialist, based on her years in the spa industry, commissioned Snowbell, Elixir and Paul Cartwright Branding to develop a range of skin care products and to increase her on-line presence.
Paul Cartwright Branding refreshed and extended the existing logo to create a graphic identity to work across the primary components and cartons of the product range, the company stationery, gift vouchers, literature and website.
Cartons were made from a textured, italian board with blind embossings to each side, a subtle detail for the shopper.
