PROJECT: Paul Cartwright Branding was asked to create an identity for an existing company, offering natural, chemical-free, handmade soaps and related skincare products for sale online. Looking to move away from a very traditional, British, homemade look, the brief was to create a highly identifiable marque with a modern, quirky, but luxurious feel.
The finished logo contains both rounded and spiky elements and combines a mixture of tall, slender lettering with more dynamic ‘swoops’.
The company’s website is here> www.irikkal.co.uk
