PROJECT: Following on from the re-design of the bedlinen and pillow department, Paul Cartwright Branding was appointed to re-design the duvet packaging for Harrods. Disgarding the previous green and gold Harrods' corporate colours, the duvet boxes are now black and white,with sophisticated duotoned imagery of feathers and down, to reflect the varying qualities of duvet.
Disgarding the previous green and gold Harrods' corporate colours, the duvet boxes are now black and white,with sophisticated duotoned imagery of feathers and down, to reflect the varying qualities of duvet. The Harrods 'badge' placed centrally on each face, maintains continuity with the bedlinen and pillow packaging.
