PROJECT: Paul Cartwright Branding was appointed to completely update the bedlinen packaging bedlinen at Harrods, which had become tired and disjointed, with a variety of design styles and packaging solutions. The bedlinen range has now been standardised. It comprises of two sizes of pre-printed, bags with the Harrods logo situated discretely to the centre of each bag.
The usual cardboard folded 'c' and 'u' inserts associated with bedlinen have been discarded and replaced with a simple one piece ticket that sits inside a welded pocket. The tickets have a pre-printed 3 tier metallic colour code to illustrate the good, better and best product offer. Sizing is featured on a separate oversticker.
