PROJECT: Based on the strength of last year's sales, Paul Cartwright Branding was appointed again to design this year's Christmas gift hamper identity for Harrods. The vintage imagery used last year has been retained, with an introduction of a chandelier for use on the large hamper sets.
The range of 14 hampers has three brand new jewel colours all finished in a high gloss varnish to create a 'lacquered' effect.
The new colours help improve the product differentiation and create a stunning impact in-store.
Like-for-like sales over a 2 week period are up 250%.
Like-for-like sales over a 2 week period are up 250%.
