PROJECT: Grove, an established catering supplies company in Surrey contacted Paul Cartwright Branding to design the identity for their new range of oils. Initially available in retail-sized bottles, the oil is soon to be available in catering drums for restaurants in packaging also designed by PCB. The identity, based on the company’s olive grove tree, was applied simply as a tint of white to represent a frosted ‘seal/stamp’ with large descriptive text to allow the true colour of the oil to be prominent.
