PROJECT: Paul Cartwright Branding was approached by Penny Calvert, the owner of a startup clothing company looking to create an identity for a new fashion brand called Flaiver, initially available online.
Stationery, swing tickets, woven labels and cuff riders were developed along with tissue paper and a mailing envelope.
The logo features a kaleidoscope of ‘flavours’ tieing in with the description of the clothing - colours referred to as ‘dark blackcurrant, lemonade ice or bubblegum pink’.
