PROJECT: Paul Cartwright Branding was approached by Penny Calvert, the owner of a startup company looking to create an identity for a new fashion brand called Flaiver, initially available online. The logo features a kaleidoscope of ‘flavours’ tieing in with the description of the clothing - colours referred to as ‘dark blackcurrant, lemonade ice or bubblegum pink’.
Examples of the swing tickets, woven labels and size pips can be seen here.
From the client: “Having a background in marketing and promotions, I was aware of the importance of creating a strong brand and identity. I selected Paul Cartwright Branding to create a logo for me, and have to say, I made a fabulous choice! I am absolutely thrilled! The logo, is clean, sharp, bright, punchy and dynamic.
Paul Cartwright was amazingly patient with my pedantic requests and was very intuitive with my explanations. I ought not to recommend him, as I would rather keep him all to myself, but I have to say, if you believe in the power of the brand, like me, get in touch with Paul Cartwright Branding. We’ve just begun our journey and I can guarantee, Paul Cartwright will be with us every step of the way!”
Penny Calvert | Managing Director
