PROJECT: Whilst working as a designer for Debenhams Retail, Paul Cartwright designed the identity of a new range called R&R – a take on ‘rest and recuperation ‘ - an identity to cover a range of pampering soaps, bath and loungewear products.
The brand was divided into 3 areas: Relax, Revive and Renew, covering the most important moods and lifestyle. Bottles had a matt, etched finish with individual soaps being wrapped in an uncoated waxed paper.
