PROJECT: Paul Cartwright Branding were contacted by a new fashion designer based in Saudi-Arabia to design her brand identity for a soon-to-be-launched range of women’s clothing. The logo is based on the name of the designer and is based on neon lighting depicted in a hot pink on a black background with her name replicated in metallic silver foil. The logo appears on a swing ticket, brochure card and a variety of woven labels.
