PROJECT: Following on from the re-design of the Amplex roll-on deodorant range, Paul Cartwright Branding were asked to design the packaging identity for the re-launch of Amplex’s famous breath freshening capsules.
The identity, with it’s strong peppermint flavour colour coding, features the new Amplex logo contained within a silver hot foil stamped ellipse and is applied to the mint capsule dispenser label, product carton and on-shelf display carton.
Peppermint, Spearmint and Original flavours are currently being launched throughout the UK with a great reaction from independent chemists and retailers.
