PROJECT: Paul Cartwright Branding was asked to consider the extension and application of the already successful Allders' Ocean Bay jeanswear brand to new packaging formats and in-store projection.
A monotone background with brand message and a new logo colouration with vivid background colour formed the basis of backwall graphics and column cladding.
The colouration was also extended onto the garment packaging in the form of swing tickets, pocket patches and jeans over-riders.
